While using social networks, instant messages, and advanced AI software solutions, one might think that email marketing is now close to being dead. However, when we enter 2025, email marketing will still be one of the most influential and essential tools for all types of businesses. This is why it is still possible to explain why email marketing is a crucial tool in a marketer’s arsenal and why 90% of marketers worldwide believe it will remain essential. Let us explore the topic under the guidance of Angela Liberatore.

Direct and Personalized Communication: One of the biggest benefits