This is where a Online Distribution Management System (DMS) becomes indispensable, and FMCG businesses need to leverage an effective DMS solution as a competitive edge to achieve sales efficiencies. FMCG (Fast Moving Consumer Goods) and CPG (Consumer Packaged Goods) businesses operate in a highly competitive, fast-paced environment. Managing distributors manually or with disconnected systems leads to inefficiencies, errors, and missed opportunities. A DMS provides a unified platform to manage distributor operations, enabling businesses to streamline processes, enhance visibility, and make data-driven decisions.