Branded content is much more than mere advertising; it is a method of creating content that reflects the target audience's needs with a touch of advertising. It is different from traditional advertising since this marketing technique aims to create value for the target consumer by delivering content that may be informative or entertaining. It is always easier to do business with people you trust and feel an understanding of, and this is made possible through this technique.

Therefore, to reflect on the brand, Angela Liberatore Melbourne points out that branded content should be consistent with the brand's values and tone of voice. In this way, it also benefits brand familiarity and advocates for creating customer associations and engagement. If done right, it offers great results, such as a high reach of brand communication, a high level of audience engagement, and an enhancement of conversion rates.